Introducing Nola.
Nola Project Marketing is your Brisbane based project marketing specialist, guiding your marketing needs.
My name is Anita Thompson, and I am the Founder of Nola.
My experience.
I am a passionate and qualified marketer, with over twenty years’ experience successfully marketing Apartments, Communities and Retail projects across the country, working with global property developers, local builders and ASX listed companies.
For the past 12 years I’ve been the Senior Marketing Manager for a global property developer where I was responsible for managing more than $20 million in marketing budgets.
As part of the project team, I successfully launched and completed four apartment projects, developed the strategies to sell down an additional two, and launched the most successful development of my career, which sold down within just 12 weeks of public launch.
I was also responsible for the marketing of a 12,000sqm retail precinct and the Brisbane Cruise Terminal, which at its peak welcomed more than 130 ships per year.
My next move.
Following on from my corporate success, I have taken the opportunity to move into the consulting space and continue to specialise in this dynamic sector.
My vision is clear - to support businesses with their marketing needs to achieve their company goals.
My style is simple - relaxed, innovative and authentic.
Your next move.
Whether you need one-off marketing support to keep your business on track, a fresh approach to an existing project, temporary support to cover staff movement or marketing expertise to launch your project, Nola Project Marketing can help.
I work with you as an extension of your team to understand your business needs and create innovative, considered strategies to achieve them, calling upon an amazing network of industry professionals when the need arises.
With a proven track record of developing and executing hugely successful marketing campaigns, I will take charge of reaching your business goals.
Some of the strategies I’ll use include:
Research to identify your audience, understand your competitors and gauge consumer sentiment
Compose innovative, creative messaging that aligns with your brand and attracts your target market
Create and manage your marketing budgets, measure success and identify cost-saving initiatives
Identify projected enquiry levels to achieve sales continuity
Estimate cost per enquiry and cost per sale
Analyse and report on campaign performance and ROI
Recommend and/or manage additional experts in complementary fields including public relations and graphic design to amplify your campaign and ensure consistency across your brand.
Lets talk about how an all-emcompassing marketing campaign, professionally planned and precisely executed, can become your business’s greatest asset. Contact Nola Project Marketing today.